As a tradition, OnePlus creates an April Fool's Campaign with a real product, much to the delight of users and staff. In 2017, I was tasked with leading the campaign of a Dash Energy drink, from drawing up a storyboard for the campaign video, initial wireframing of the landing page and designing regional teaser images. You can view the campaign landing page here.
Art Direction: Rob Marshbank Jr
Creative Lead: Jessie Thavonekham
Copywriter: Chris de Boer
Videographer: Jason Lee
3D designer: Xia Lu
Website Design: Lin Yuan