Hello, I'm Jessie! 

I'm a strategically minded designer passionate about Service Design, Creative Direction and User Research.

My background in branding and marketing, combined with my passion for user-centric design, allows me to create compelling visual identities and campaigns that connect with audiences and meet their needs efficiently. I live at the intersection of marketing and user experience, and thrive in understanding how to take users on a complete journey from discovery to adoption and success.

I've worked directly with brands such as Google, Amazon, Qualcomm, McLaren, National Geographic, Petersen Automotive Museum, Goodwood and Salon Privé London.

Highlights

2022       Charge Cars unveiling featured in DesignBoom
2022       Charge Cars unveiling featured in Hypebeast
2022       Illustration featured in It's Nice That 
2021       Ladies, Wine & Design Portfolio Review Mentor
2021       Mentor for Cult LDN Futures: Generation Program
2020       Featured in Women Who Design  
2020       Jury for D&AD New Blood Awards    
2020       Pop-up Campaign featured in Android Police
2020       Pop-up Campaign featured in  Gizmodo
2020       Mentor for Ladies, Wine & Design London Chapter
2019       Mentor for D&AD Shift Industry Network
2019       Warp Car Campaign featured in  The Verge
2019       Warp Car Campaign featured in  Gizmodo
2018       Portfolio featured in  People of Craft 
2016       Group Exhibition  in  Ottawa Citizen
2000       Very illegally scored a copy of Photoshop
1994       Sunday mornings with Wheel of Fortune

Writing & talking

2015       Changing the Context of Experience:
                  Applying Designed Sensory Elements
                  Towards Mindful Eating.  
2014      Speaker at Design Principles
                  & Practices Conference
2014      Speaker at  Pecha Kucha Ottawa
2013      Food, Slow Design and the Community:
                  a Recipe for Social Innovation

Favourite Reads

Customer Driven Transformations by Joe Heapy, Oliver King & James Samperi  
Sense and Respond by Jeff Gothelf & Josh Seiden
What Artists Wear by Charlie Porter
Louis I. Kahn - Silence and Light by Alessandro Vassella

Bag of tricks

• User Experience 
  
• UXR Methodology
• Jira
• Porfessional OKR Training
• Fluent in English and French 
• Working proficiency in Mandarin 
• Basic HTML5 and CSS
• Cinema 4D
• Adobe Suite
• Sketch
• Figma